2007Performance Marketing
Adclick
Digital publisher in finance, lifestyle, insurance, education and health. Operations in more than 26 countries. Co-founded with Nuno Morais and Pedro Roque.
ENTREPRENEUR · FOUNDER · APPLIED AI
Building digital businesses from Porto — since 2007, and counting.
I'm Cláudio Fernandes. I've co-founded ten companies across performance marketing, ad-tech, content and AI. Today, my focus is Gravitnomad and applied AI.
[ portrait ]
Porto · PT
Cláudio Fernandes
EST. 2007·PORTO, PT·10+ COMPANIES·26 COUNTRIES·APPLIED AI
01 / Manifesto
I don't make slides. I build things.
Twenty-five years ago I started building digital companies because I wanted to ship product, not pitch it. That bias hasn't moved. Every venture I've co-founded began with an engineering question and a market that hadn't been served yet.
Today, that same instinct is pointed at applied AI through Gravitnomad — small teams, real systems in production, long horizons. Less narrative, more code.
The interesting work, to me, lives at the intersection of operating experience and frontier technology. That's where I spend my time.
"I build during the day what others promise in PowerPoint."
02 / Now
Gravitnomad and AI.
My focus today is Gravitnomad — a holding and venture platform that turns nearly two decades of operating experience into the next chapter of digital businesses, with applied AI at the centre.
I work from Porto, building products with small teams and long horizons. Applied AI is the spine of what we ship: practical, in-production systems — not slides.
GravitnomadApplied AIPorto · PT
03 / Track Record
Since 2007, delivering.
- 2007
Founding of Adclick
Adclick is born at UPTEC, in Porto.
- 2011
Expansion to Brazil
Operations begin in Brazil with Beeleads.
- 2013
Deloitte Technology Fast 500 EMEA
Adclick ranked 44th.
- 2014
Impacting Group
Constitution of the operational holding. Adclick elected by Deloitte as the fastest-growing Portuguese company.
- 2015
Smarkio launches
Adclick named "Best Tertiary Sector Company in Portugal" (Portugal Fazemos Bem).
- 2016
Pushnews · 1.5M€ investment in Smarkio
Founding of Pushnews. Explorer Investments invests in Smarkio. Group consolidated revenue exceeds 10M€.
- 2019–2021
Harvard Business School OPM57
Completes the Owner / President Management programme. Executive education also at Stanford SVOD and Cheung Kong GSB.
- 2023
Co-founding of BAI — Business AI
Co-founded venture dedicated to applied artificial intelligence.
- 2024
Gravitnomad
Current focus — holding and venture platform for applied AI, from Porto.
04 / Ventures
Companies co-founded.
Ten companies built across two decades — performance marketing, ad-tech, content, marketing automation, open-source AI, and the current focus: Gravitnomad and applied AI.
2011Lead Generation
Beeleads (Adclick Brasil)
Performance media in the Brazilian market. Clients: Vivo, Claro, TIM, Itaú, Peugeot, Santander, Unicef.
2014Operational Holding
Impacting Group
Holding company that unifies the entire group of digital businesses.
2014AdTech
Emailbidding (Wondeotec)
Self-service PPC platform for inbox advertising. 30M+ users across 15 countries.
2015Marketing Automation
Smarkio
360 technology with chatbot CMS. 1848% CAGR growth. Exit completed. Clients: EDP, Itaú, Porto Seguro, Citibank.
2016Push Notifications
Pushnews
Real-time platform for content publishers, scaled across multiple countries.
2018Content · E-commerce
WeMystic
Astrology and well-being content. 4 languages, 20+ countries, 10M+ monthly visits.
2018Agency · Services
Impacting Digital
Professional services built on the group's accumulated technology know-how.
2019Open-Source AI · Brazil
Tech4humans
Open-source models among the most downloaded on Hugging Face.
2023AI Native
BAI — Business AI
Co-founded venture dedicated to applied artificial intelligence for business.
2024Holding · Current
Gravitnomad
Current chapter: holding and venture platform aggregating the next generation of applied-AI products from Porto.
05 / Media
Talks, press & public material.
Curated from public sources — approved by Cláudio.
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06 / Contact
Let's talk.
Strategic partnerships, applied-AI builds, or simply exchanging ideas about what's coming next — I'm reachable directly.
Porto · Portugal·Gravitnomad·Building since 2007