ENTREPRENEUR · FOUNDER · APPLIED AI

Building digital businesses from Porto — since 2007, and counting.

I'm Cláudio Fernandes. I've co-founded ten companies across performance marketing, ad-tech, content and AI. Today, my focus is Gravitnomad and applied AI.

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Portrait of Cláudio Fernandes
Porto · PT
Cláudio Fernandes
EST. 2007·PORTO, PT·10+ COMPANIES·26 COUNTRIES·APPLIED AI
01 / Manifesto

I don't make slides. I build things.

Twenty-five years ago I started building digital companies because I wanted to ship product, not pitch it. That bias hasn't moved. Every venture I've co-founded began with an engineering question and a market that hadn't been served yet.

Today, that same instinct is pointed at applied AI through Gravitnomad — small teams, real systems in production, long horizons. Less narrative, more code.

The interesting work, to me, lives at the intersection of operating experience and frontier technology. That's where I spend my time.

"I build during the day what others promise in PowerPoint."
02 / Now

Gravitnomad and AI.

My focus today is Gravitnomad — a holding and venture platform that turns nearly two decades of operating experience into the next chapter of digital businesses, with applied AI at the centre.

I work from Porto, building products with small teams and long horizons. Applied AI is the spine of what we ship: practical, in-production systems — not slides.

GravitnomadApplied AIPorto · PT
03 / Concepts

Ideas I am building into systems.

Alongside company-building, I develop business concepts, operating models and applied-AI frameworks that explore how organisations will work in the next technological cycle.

Some are product ideas. Some are papers. Some are strategic frameworks. All of them come from the same place: years of building digital businesses, now combined with applied AI.

Framework · In development

Consulting as a Product

A model for turning high-value advisory work into repeatable, software-assisted products. Moving consulting away from bespoke hours and towards structured diagnosis, AI-assisted delivery, reusable assets and measurable outcomes.

Paper · Research concept
Soon

Organizational Intelligence

A paper and framework about how companies can become more intelligent as systems — not only by adopting AI tools, but by improving how they capture knowledge, make decisions, coordinate people and learn from execution.

Metric · Strategic framework
Soon

Return on Intelligence

A concept for measuring the business return of AI. Beyond traditional ROI, Return on Intelligence looks at how AI increases organisational speed, decision quality, automation capacity, knowledge leverage and productive output per person.

03 / Track Record

Since 2007, delivering.

  1. 2007

    Founding of Adclick

    Adclick is born at UPTEC, in Porto.

  2. 2011

    Expansion to Brazil

    Operations begin in Brazil with Beeleads.

  3. 2013

    Deloitte Technology Fast 500 EMEA

    Adclick ranked 44th.

  4. 2014

    Impacting Group

    Constitution of the operational holding. Adclick elected by Deloitte as the fastest-growing Portuguese company.

  5. 2015

    Smarkio launches

    Adclick named "Best Tertiary Sector Company in Portugal" (Portugal Fazemos Bem).

  6. 2016

    Pushnews · 1.5M€ investment in Smarkio

    Founding of Pushnews. Explorer Investments invests in Smarkio. Group consolidated revenue exceeds 10M€.

  7. 2019–2021

    Harvard Business School OPM57

    Completes the Owner / President Management programme. Executive education also at Stanford SVOD and Cheung Kong GSB.

  8. 2023

    Co-founding of BAI — Business AI

    Co-founded venture dedicated to applied artificial intelligence.

  9. 2024

    Gravitnomad

    Current focus — holding and venture platform for applied AI, from Porto.

  10. 2025

    Vibe Coding

    Personal applied-AI lab — prototypes, tools and automation systems built with AI-assisted development. Interfaces, agents, workflows and experiments shipped from Porto with small teams and fast iteration. Less slides. More systems.

04 / Ventures

Companies co-founded.

Ten companies built across two decades — performance marketing, ad-tech, content, marketing automation, open-source AI, and the current focus: Gravitnomad and applied AI.

2007Performance Marketing

Adclick

Digital publisher in finance, lifestyle, insurance, education and health. Operations in more than 26 countries. Co-founded with Nuno Morais and Pedro Roque.

2011Lead Generation

Beeleads (Adclick Brasil)

Performance media in the Brazilian market. Clients: Vivo, Claro, TIM, Itaú, Peugeot, Santander, Unicef.

2014Operational Holding

Impacting Group

Holding company that unifies the entire group of digital businesses.

2014AdTech

Emailbidding (Wondeotec)

Self-service PPC platform for inbox advertising. 30M+ users across 15 countries.

2015Marketing Automation

Smarkio

360 technology with chatbot CMS. 1848% CAGR growth. Exit completed. Clients: EDP, Itaú, Porto Seguro, Citibank.

2016Push Notifications

Pushnews

Real-time platform for content publishers, scaled across multiple countries.

2018Content · E-commerce

WeMystic

Astrology and well-being content. 4 languages, 20+ countries, 10M+ monthly visits.

2018Agency · Services

Impacting Digital

Professional services built on the group's accumulated technology know-how.

2019Open-Source AI · Brazil

Tech4humans

Open-source models among the most downloaded on Hugging Face.

2023AI Native

BAI — Business AI

Co-founded venture dedicated to applied artificial intelligence for business.

2024Holding · Current

Gravitnomad

Current chapter: holding and venture platform aggregating the next generation of applied-AI products from Porto.

05 / Media

Talks, press & public material.

Curated from public sources — approved by Cláudio.

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06 / Contact

Let's talk.

Strategic partnerships, applied-AI builds, or simply exchanging ideas about what's coming next — I'm reachable directly.

Porto · Portugal·Gravitnomad·Building since 2007